| Type | 'almost independent Newspaper' |
|---|---|
| Format | supplement |
| Language | English |
| Official website | Red Bulletin Print 2.0. |
The Red Bulletin started out as Formula One's daily magazine printed by Austrian beverage company Red Bull, and today it is one of the few global monthly magazines. It first appeared in Austria, Red Bull's home country, at the end of 2007. Every first Tuesday in the month, around 1.1 million copies of The Red Bulletin are distributed as supplements with nine Austrian newspapers and magazines: BVZ, Kleine Zeitung, Kurier, NÖN, Die Presse, Salzburger Nachrichten, Seitenblicke Magazin, Tiroler Tageszeitung, and Vorarlberger Nachrichten.
Since 2009, a further 2.5 million copies have also been distributed in the United Kingdom with the Sunday Telegraph, in Germany with Münchner Merkur, tz and Frankfurter Allgemeine Zeitung, in Northern Ireland with the Belfast Telegraph, in the Republic of Ireland with The Irish Times, in New Zealand with the New Zealand Herald, in South Africa with The Star, Daily News, Cape Argus, Cape Times and Pretoria News, in Poland with Gazeta Wyborcza and in Kuwait with the Kuwait Times. Currently, over 3,6 million copies are distributed every month.
In June 2010, 700,000 issues of an own US edition of the Red Bulletin were distributed around the Red Bull Air Race in New York along with the New York Times. In New Zealand The Red Bulletin is also available at newsstands for $6.95, and is also available for purchase in South Africa for R34.95.
The Red Bulletin features is typically 100 pages every issue. The Red Bulletin brings the some of the latest news from the world of Red Bull to its readers in its "inimitably witty, intelligent and pithy style" every month.[1] Behind every story there is a supposed outstanding achievement.
Currently, all issues are available via the new Red Bulletin website.